We know that becoming the commercial marketer is imperative in today’s marketing landscape – thinking more strategically with ROI in mind instead of isolated marketing metrics and campaigns. This is exactly why we have narrowed down the six skills to master in order to achieve this. And in our first edition of our skills series, we will be spotlighting market insights.
To be clear, we define ‘market insights’ as understanding how your market works, and staying informed about industry trends, from regulatory, economic and social influences to technological, cultural and geographic considerations.
In our Commercial Marketer Skill Series on market insights, we will be delving into all the essentials, from why many marketing leaders feel like they’re not experts in this area to tangible solutions and technology to help shape this skill. In addition, we interviewed Will Gardiner, VP Marketing, Vertice and Judit Szabo, former Global Head of Marketing Demand & Operations, Endava to find out what they’re doing to gain customer insights effectively.
Plus, they both provide case studies to further showcase their expertise in market insights – it’s definitely a must-read if you’re looking for inspiration.
This marks our first report which we highly recommend you check out if you’re looking to prove ROI and influence your board.
