When it comes to leads, often the focus is on big numbers. With research suggesting that more than half of brands are going to boost their digital marketing spend this year, it's vital to remember that database management values quality over quantity. What topped the list of most important marketing objectives in a recent benchmark survey was quality of leads (65 per cent) rather than quantity (43 per cent), highlighting the danger of blowing budget on attracting a multitude of disengaged contacts.Whether your aim is to boost your existing position in your current niche or to explore new opportunities, this guide from Digital Radish, demonstrates ways to focus your efforts to maximise ROI.