The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it provides a roadmap for enterprises to engage with their partners and escort them from early decision-making processes to the final purchase and beyond.
In this guide, MarketReach showcase a few examples of projects that demonstrate how we use the map to help our clients successfully market to their customers at the right steps of their buying journey.
Use this guide to:
- Break down the process your customer is using to make a major decision
- Go beyond the sale to continue customer engagement.
- Discover MarketReach projects which addressed the needs of each stage.
