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Digital marketing strategy template

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Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing strategy and ensure it is fulfilling its potential for your business.

Make the process of creating your digital strategy clearer and more effective with this detailed template.

This template shows, step by step, how to put together a detailed and clear document that outlines your digital strategy.

  • Objectives
  • Owned digital channels and engagement
  • Earned digital engagement
  • Paid digital channels and engagement
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  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

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  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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  • Strategy and Evolution

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Close the Creative Ambition Gap both teams are doomed

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B2B marketing digital strategy template
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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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