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Digital Transformation In The B2B World

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Merkle’s B2B surveyed over 1,000 business strategy decision makers to gain a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

Merkle’s B2B International surveyed over 1,000 business strategy decision makers across North America, Europe, and Asia-Pacific, across different industries including IT, Technology, Construction, and Food & Drink as well as a wide range of business sizes from SMEs to Enterprises. Our survey reveals a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

In this research, you’ll learn:

  • What digital transformation means to B2B businesses
  • How many brands have sufficient budgets to meet their digital ambitions
  • How digital investment is prioritized
  • Where technology is being underutilized
  • How efficiently companies are using their business data
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)
  • Strategy and Evolution

How to tell if you’re a left-brain or right-brain marketer

  • Strategy and Evolution
Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)
  • Strategy and Evolution

Close the Creative Ambition Gap both teams are doomed

  • Strategy and Evolution
Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

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B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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