In a rapidly changing financial landscape, marketing leaders are being asked to do more with less. The Financial Services Marketing in 2024 report, brought to you by B2B Marketing and powered by exclusive data from the Propolis Community Index, provides valuable insights into how financial services marketers are adapting to shrinking budgets while still driving growth and customer retention.
The Propolis Community Index collects real-time data from senior marketing leaders across the B2B landscape, offering a unique and in-depth perspective into market trends.
This comprehensive report delves into:
- Budget trends: How financial services marketers are allocating their reduced resources.
- Spending strategies: Insights into the increased use of technology and third-party agencies.
- Revenue targets: The evolving responsibility of marketing teams in revenue generation.
- Channel shifts: Which marketing channels are seeing reduced investment, and which are gaining traction?
Whether you’re navigating budget cuts or looking for new strategies to stay competitive, this report is a must-read for marketing leaders in financial services.
Download your free copy today via the form on the right and gain the insights you need to drive success in 2024.
