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Future-ready: How to adapt to fading cookies

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The digital marketing landscape is shifting rapidly, with the decline of third-party cookies driving fundamental changes in how B2B marketers connect with audiences. This report unpacks the challenges, opportunities and innovations shaping a privacy-first future, offering a roadmap to stay ahead in this evolving environment.

The shift away from third-party cookies is redefining the digital advertising landscape, especially for B2B marketers. To help you navigate these changes, the Future-Ready: How to Adapt to Fading Cookies report combines expert analysis and community-driven data.

Based on an exclusive survey of B2B marketers, the report reveals key insights into industry preparedness, challenges and opportunities:

  • Survey Findings: Understand how marketers are adapting (or not) to the cookieless era, including strategies for targeting, tracking and leveraging data.
  • Expert Insights: Learn from leading voices, including Paul Collier (FunnelFuel), Julia Porter (DPN Associates) and Christopher Smith (The Marketing Practice), as they share actionable solutions.
  • Practical Recommendations: Discover steps to strengthen first-party data strategies, explore contextual advertising and embrace innovative technologies to stay ahead.

 

This report delivers not just the “what” but the “how” to turn these industry shifts into your competitive edge. Download now and equip your marketing strategy for success in a privacy-first world!

Convertr Lead Generation
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Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.
B2B Digital Advertising
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B2B Digital Advertising: How to Thrive in a Privacy-First World

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Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders at Nasdaq, Palo Alto Networks

B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s

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