This step-by-step guide will help all B2B marketers understand what influencer marketing is, what it can do, and how to put together an influencer marketing programme that delivers results.

• What influencer marketing actually looks like, specifically in the context of B2B.
• How to put together a strategic influencer marketing programme that meets your marketing and business objectives.
• How to identify, engage with and collaborate with powerful influencers in your sector.
• What different influencer marketing tools can do, and how to select the right one(s) for your needs. 

This comprehensive guide includes:

• A B2B influencer marketing maturity index
• A practical and inspirational case study
• Your seven-step influencer marketing plan
• An influencer marketing tools map
• The 10 golden rules of influencer marketing.

Contents

1 – What is influencer marketing?

2 – Your seven-step influencer marketing plan

3 – Influencer marketing tools

4 – Case study: Workfront

5 – The 10 golden rules of influencer marketing