The Hero, Hub, Hygiene model is a useful framework for reviewing your current content marketing policy. It proposes a new three-pronged approach to brand storytelling. ‘Hero’ represents the large-scale projects; ‘Hub’, the regular and timely content; finally ‘Hygiene’ is the always-available website information and brochures.
Content marketing and thought-leadership experts, Passle, have created a content marketing strategy template for you to download and use.
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
