With only 28% of respondents believing that the CMO currently has equal influence to other c-suite members, CMOs must continue to prove themselves over the coming decade.
But which levers can they pull to do so? This report examines the CMO’s past and present, and explores how the role will evolve by 2030.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
