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How effective are your case studies?

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Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase decisions compared with other types of case study.This whitepaper examines the variations between case studies and how an effective case study can help to improve ROI.

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase decisions compared with other types of case study.

This whitepaper examines the variations between case studies and how an effective case study can help to improve ROI.

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If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight.
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Martech Vendor Spotlight Report: Top B2B AI Marketing Tools in 2025

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In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult

B2B Ignite Agenda - 2025
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The B2B Ignite 2025 Agenda

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The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s

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