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How Oracle Marketing Cloud solves the most common content marketing pains

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Content marketing is a practice fraught with difficulties. And with nine out of 10 companies now frequently practicing it, it is essential content marketers keep on top of their game in order to maintain competitive advantage. Fortunately, most of these difficulties are foreseeable and amendable; equipped with the right knowledge, marketers can overcome these pains. This comprehensive 21-page whitepaper from Oracle Marketing Cloud answers the frequently asked questions by content marketers, providing an outline for best practices in all areas of content marketing; from content scoring to creating personas. 

Content marketing is a practice fraught with difficulties. And with nine out of 10 companies now frequently practicing it, it is essential content marketers keep on top of their game in order to maintain competitive advantage. Fortunately, most of these difficulties are foreseeable and amendable; equipped with the right knowledge, marketers can overcome these pains. 

This comprehensive 21-page whitepaper from Oracle Marketing Cloud answers the frequently asked questions by content marketers, providing an outline for best practices in all areas of content marketing; from content scoring to creating personas. 

B2B Marketing Awards Winners Report 2025
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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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