Externally, businesses have had to look again at their customers to better understand their changing needs and priorities, in order to stay relevant and helpful.
This report examines the new ways of working in B2B marketing, and explains how you can work effectively in this new environment, with five key recommendations.
Read this report to learn:
- How the B2B buyer journey has shifted over recent years and how marketing can align to these new demands
- What role data, personalisation and ABM must play in a digital-first world.
- Understand why we need to rethink marketing attribution in this new environment.
