- The definition of Agile, an overview of its history and an explanation of why it’s gaining ground now
- A checklist to help you evaluate whether it’s right for your team
- A detailed guide on how to implement an Agile approach
- A troubleshooting guide, and answers to some of the most frequently asked questions
- In-depth case studies from B2B marketers who are already using Agile to transform their marketing
- A glossary of Agile terms
- A list of helpful additional resources
Download your copy now, to learn:
- How Dun & Bradstreet made a seamless transition to Agile by taking a persona-by-persona approach.
- The seven key steps for implementing a successful Agile approach to marketing.
- The five crucial characteristics of a successful Agile team.
- How to use Agile to replace the team meetings you have, with ones that actually deliver.
- Scrum, Sprints, Epics and Stories – what they are and how to make them fit what your team does.
- A ten point Agile marketing action plan.
- The snags you could face, and how to fix them.
- How IBM’s approach to Agile marketing can provide a blueprint for your own success.
"Agile enables marketing teams to be more productive, creative and successful"
Highlights
- The value of Agile marketing: Pros and cons
- Is it right for my team?
- Q&A: Rishi Dave, CMO, Dun & Bradstreet
- How to implement an Agile approach
- Your Agile action plan
- Case study: The Mixologists (the IBM Agile marketing team)
