To achieve business goals, companies are embracing the discipline of customer experience management and investing in the technology that enables it. A customer experience management platform lets you drive consistency in the experiences that your customers have with your brand. And that’s where a web CMS comes in. A web CMS helps you achieve that consistency and deliver great web experiences. The rest of the customer experience management solution helps you deliver that content and consistency in other channels such as email and social.
This Sitecore whitepaper discusses ‘How to choose the best web content management system for customer experience management’
