Media relations have always been about storytelling in one shape or form and especially in the B2B arena with a broader scale of stakeholder and PR activities.
The importance of telling your brand or business story to a wide range of audiences – customers, media, employees, industry and financial analysts, trade and government – in a way that resonates, is an important skill.
In fact, telling a compelling story for PR purposes is an art form. However, there are some rules you can follow to create a successful brand story in the B2B sector. Download this whitepaper by Samantha Dawe, director of The Think Tank, to learn more.
