All marketers know the customer journey has changed. The key to interacting with prospects – and boosting conversion rates – as they take this new journey is by understanding their pains and issues. The key to understanding their pains and issues is by conducting a conversation audit.

Download this guide from Tomorrow People to learn how to establish the objectives and focus of your conversation audit, get buy-in from the board by demonstrating the potential ROI of your audit, and select the tools you need to ensure your audit gives you the information you need.