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How to create Buyer Personas for your B2B Campaigns

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It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from scratch? Download to find out in this brand new guide.

Enhance your marketing campaigns with powerful personas

It’s important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from scratch?

Download our guide to learn best practices for creating effective buyer personas. Our guide will cover:

  • Asking the right questions during your buyer persona interviews and surveys
  • Using negative personas
  • Techniques and tools for developing personas quickly and easily
  • Using your buyer personas for segmentation, content mapping and lead nuturing
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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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Martech Vendor Spotlight Report: ABM Technology 2025

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Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
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Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

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Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

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How to create Buyer Personas for your B2B Campaigns
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