The sales and marketing functions of every business are inextricably linked. So integrating Salesforce with your chosen marketing automation system is a natural step to take for better management of the nurturing and lead generation process.
But integration isn’t always easy. To help you find a way through, we’ve come up with four key considerations in this handy eGuide.
We will show you how to:
- Choose the marketing automation platform that works for your business
- Connect marketing and sales in the best way for your nurture process
- Master back and forth lead management
- Learn from your experience and fine tune for the future
