B2B Marketing research found two-thirds of marketers intend to place more emphasis on CX in the next 12 months, and more than a quarter say it will be their highest priority in the year ahead.
But our survey also exposed the lack of understanding and focus on CX that exists in many B2B organisations, with most reporting it as siloed, or even non-existent.
B2B marketers are left with a stark choice. You can either attempt to deliver a great customer experience – or you can just let the experience happen to your customers.
