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How to Optimize Your ABM Strategy with Intent Data

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Learn what intent data is, and how you can use it to reach more high-value target accounts 

The B2B buyer’s journey is changing, and it’s more important than ever to be able to reach and engage buyers earlier in the process.
Intent data helps marketers to identify accounts with the highest propensity to buy, and allows you to reach out with the right messaging at the right time.
Read the guide to learn the power of combining ABM and intent data.

In this e-book, you’ll learn how to use intent data to:

  • Build your ABM target list
  • Launch a predictive ABM orchestration machine
  • Measure campaign success
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025
  • ABM & demand generation

Martech Vendor Spotlight Report: ABM Technology 2025

  • ABM & demand generation
Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

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