If you’re striving to recruit a CMO who will not only lead your marketing team, but also lead your business to successful growth, The Marketing Pod’s ‘How to Recruit a Future CMO’ guide will help you to identify what you need to look out for when you’re interviewing candidates.
It contains useful insight collected from over 140 senior B2B marketers, who shared with us the hard and soft skills CMOs will need now and in the future. There’s even a handy question set that you can use when interviewing your candidates, giving you everything you need to find you ideal CMO.
In this guide, you’ll discover:
- How the role of the CMO is evolving
- The hard and soft skills you need to seek in your next CMO
- Which qualifications your next CMO should hold
- A set of focused, insightful questions you can use in your interviews
- What you should do if your best candidate doesn’t tick all your boxes
