The term ‘modern marketing’ did much to define how B2B marketers operated in the past decade, utilising the newly emerged of tech platforms to deliver more measurable marketing. But the game has changed again, driven by evolving buyer behaviour and yet more waves of game-changing technology and techniques – including AI, VR, programmatic and agile.
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
