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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

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Let’s be real. When it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out standardised campaigns for all of their Partners to run, regardless of their Partners’ requirements or specialisms. Clearly, there is a better way – a way in which both Vendor and Partner thrive. This report will show you how.

For too long, Vendors have pushed out standardised campaigns for all of their Partners to run, regardless of their Partners’ requirements or specialisms.

The result is content that is irrelevant to Partners’ audiences, little visibility into what either party wants, non-existent joint value propositions, and more.

Clearly, there is a better way – a way in which both Vendor and Partner thrive. This report will show you how.

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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  • Channel partnership

Why most B2B marketing fails on trust – and what to do about it

  • Channel partnership
Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way.
Marketing Simply In An Era Of Complex Products
  • Channel partnership

Marketing Simply In An Era Of Complex Products

  • Channel partnership
Download this practical guide from MarketReach for step-by-step tactics and guidance on creating effective marketing messaging for complex tech products

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