In recent years, B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on display advertising offers a significant measurable return.
Fortunately, marketing technology is helping B2B companies make online interactions more effective by delivering the right message at the right time while integrating with existing sales and marketing tools for better customer and revenue tracking.
With the ability to directly connect marketing spending to revenue, innovative marketers are using tools such as display advertising to better connect with teams of buyers at businesses that show propensity to buy.
