Can you really afford to ignore potential income from unmanaged partners? This infographic from Harte Hanks challenges conventional wisdom, arguing that resources should be focused on a broad base of partners, not just the ‘top 20 percent’.
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
