This guide contains detailed advice from four expert contributors, all of whom offer guidance regarding some of the varying challenges marketers are likely to face during the implementation process.
- Anticipate some of the challenges that MA presents, before you get bogged down.
- Make sure that everything and everyone within your business is ready for your MA programme.
- Make the most of MA, so that you can focus on developing successful marketing campaigns.
- Guarantee the success of MA, so that everyone from the executive board to your marketing execs can appreciate the benefits that MA will bring.
Your essential guide to implementing successful marketing automation for the long term, from planning and strategy to data, tech, people and process.
“When you have a clear idea of your business objectives, you can then develop a strategy for using MA as part of your onward drive”
1 – Introduction
2 – Five key data and tech focus areas to ensure MA success
3 – The importance of people and processes in MA
4 – Vision and grit: Achieving long-term success with MA
