‘Multiple 1% gains add up to massive imporvements’: Team Sky famously used the technique in their phenomenal burst of cycling Gold success from 2012-16. Marginal Gains are practised in many walks of life to effect big changes – education, HR, production.
So, how do you apply marginal gains to your daily work as marketers? In short, go back through everything you do and think about even the little improvements you could make at every step and with every detail of every step. It applies throughout the marketing and sales cycle.
Download the guide now to learn more about marginal gains including:
- Who to engage with.
- What we want them to know.
- What do we want them to do.
- How to create meaningful dialogue.
- And how to measure up.
