Oracle’s recent “Socially Enabled Enterprise” study reports that eight in ten marketing and IT leaders believe their organizations will increase their investment in social business applications over the coming year. An increase in funding should prompt marketers to make demonstrating strategic business ROI a priority in order to continue growing social initiatives.
This Oracle Social white paper makes the case that ROI determination can be approached in a unified, structured and straightforward way. It also provides a framework to expand the definition of ROI and increase organizational maturity for both measurement and monetization.
