While generating demand has been marketing’s purpose since day dot, the discipline of ‘demand generation’ only came to prominence with the launch of the first marketing automation platforms at the turn of the century.
After two decades, the landscape has changed significantly and marketers tasked with demand generation are facing unprecedented headwinds.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
