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Raising the game in B2B Sales and Marketing

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Created in collaboration with Emissary and Agent3 (with a foreword from the ITMSA), this playbook details how to build out a truly scalable and effective ABM programme.

Whether you’re just starting out or looking to optimise and scale your programme, this playbook will help you create a winning ABM programme.

Created in collaboration with Emissary and Agent3 (with a foreword from the ITMSA), this playbook details how to build out a truly scalable and effective ABM programme.

Download this playbook and learn:

  • How to maximise data and insight as a foundation to your ABM programme
  • How to profile and prioritise your accounts
  • How to develop a winning ABM strategy
  • What tangible sales and marketing KPIs you need to measure
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025
  • ABM & demand generation

Martech Vendor Spotlight Report: ABM Technology 2025

  • ABM & demand generation
Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

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ABM: Raising the game in B2B Sales and Marketing
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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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