However, in today’s world, tech buyers are located in every department and more often than not don’t understand (or perhaps don’t care about) the technical specifications. Instead, people want to hear human stories, examples of how this solution will make their life easier, and more.
That’s why we interviewed a number of senior B2B tech marketers to learn just how they’re marketing to this new demographic.
Download this report now to learn:
- Why the tech buyer demographic has changed.
- The role of Covid-19 in this shift.
- The importance of telling ‘human’ stories.
- How vendors are reaching the new breed of tech buyer.
- Four lessons for tech marketers, from vendors themselves.
