While ABM has demonstrated tremendous benefits for organisations of all sizes, many still wrestle with planning, adoption and implementation.
If your organisation is new or relatively new to ABM, or if you have experience and are now trying to find ways to evolve or enhance your existing ABM programs, the journey can be difficult or confusing. Fortunately, you are not alone.
This SmartGuide will help organisations like yours begin or evolve your ABM programs, and covers the following topics:
- Core Principles of ABM
- Four Phases
- Tools & Platforms
- How to Start
