Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, language, and strategic alignment CFOs are looking for so you can turn budget conversations into growth opportunities. Ideal for CMOs, marketing directors, and revenue leaders looking to bridge the gap between marketing ambition and financial sign-off.
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
