Content marketing is based on the premise that creating highly engaging and relevant content which meets the needs of your customers and prospects will help drive new business in a cost effective way. However, implementing a new content marketing programme is by no means easy and marketers will have to overcome an array of challenges to ensure their campaigns are a success.

One of the ways marketers can ensure their content campaigns are carried out correctly is by creating an editorial calender. This whitepaper by Oracle Marketing Cloud offers B2B marketers seven simple steps to creating and executing an editorial calendar.