The subject line is the first thing people see when your email hits their inbox. It’s all they have to go on when they decide whether to open your email, ignore it, or even mark it as spam. That makes coming up with a great subject line arguably just as important as the content of your email.
Read this guide from Adobe to learn quick tips for crafting effective email subject lines.
In this guide, you will learn:
- The pros and cons of long subject lines
- How to make sure preheaders work with your subject line
- 5 different approaches to subject lines
