Submerged in an unmanageable sea of technology and facing the next tide

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Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our best content – is made up of eight ‘Hives.’ These Hives focus on the core topics of B2B marketing, and each year we build a comprehensive report for each.
With that in mind, our recent Hive report for the Marketing Operations & Process Hive asked marketers how satisfied they were with their tech stacks, how integrated they are, the challenges they face, and who’s in control.

Using the results of a survey and several qualitative interviews, we’re able to provide a status quo of where B2B marketers are at in their martech and marketing operations maturity, and provide guidance as to the next steps you could be taking.

This report is a highlights version of the full Propolis report, and gives you just some of the insight from our survey and interviews. Want the full picture? Check out Propolis here.

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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight.
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Martech Vendor Spotlight Report: Top B2B AI Marketing Tools in 2025

In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult

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