As B2B marketers we’re overwhelmed with stats around how traditional advertising and branded content are no longer cutting through to our target audiences, and that partnering with key opinion leaders and subject matter experts (most commonly known as “influencers”) is the way to go.
But there is a distinct lack of rules, guidance and frameworks in the marketplace enabling B2B marketers to do influencer marketing, and to do it well.
This complete guide to influencer marketing will help you:
- Create your complete influencer marketing strategy in 5 minutes
- Define & identify the ‘perfect’ influencer
- Build attractive long-term partnership opportunities that an influencer will say “yes” to
- Integrate influencer marketing into your wider marketing strategy & tactics, such as ABM
- Effectively measure results and ROI
