Look at the history of great communication and you’ll find a common thread. All the great communicators, from Ceaser to Jesus, Henry Ford to Richard Branson, have based their approach on a simple formula: Relevant + entertaining = effective.
There’s nothing new about it. Yet it’s something the majority of marketers and their agencies often overlook. Which is perhaps why an estimated 95% of marketing spend achieves little, if any, effect. It’s nothing more than money down the proverbial plughole.
Download this guide now to:
- Discover how to decide what is relevant to your audience and where to find that insight.
- Understand what makes a message entertaining.
- Let your results entertain the FD in a positive rather than dissapointing way.
