New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands seeking to generate, nurture and convert prospects into customers.
This whitepaper written by The Telemarketing Company and B2B Marketing examines the role of telemarketing in the new business buyer ecosystem, and how marketers can maximise opportunities through this channel.
