While digital, social and content remain the long-standing hot topics of B2B marketing, it is clear that human interaction still lies at the heart of successful business development with B2B prospects. The majority of B2B sales are closed only after face-to-face meetings. This underscores the importance of human interaction and reflects why telemarketing is an important part of creating B2B sales opportunities. With the unique ability of human interaction to influence prospects, how can this crucial marketing channel be effectively implemented?
This whitepaper by Beanstalk highlights the importance of telemarketing within the B2B industry, and, as well outlining best practices, also warns of the damage that can be caused by doing it wrong…
