B2B marketing is broken.
Marketers spend more time counting MQLs than revenue, and sales spends more time chasing bad leads than talking to best-fit accounts.
Something’s gotta change.
In this guide, we share why marketers are moving away from MQLs to focus on the conversations that close business – and how you can too.
In this book, you’ll learn:
- The power of real-time marketing and sales
- How to increase conversions on your website, forms, emails, and videos with Conversational Marketing
- What conversation-qualified leads (CQLs) are and how they improve your funnel
- The future of lead processing
