Today’s buyers seek out suppliers long before our ads find them. Yet for most B2B marketers, we’ve been too slow to personalise our inbound experience. Historically it has been easier, and potentially more measurable, to focus on personalising outbound activities. This behavior has lead us to inadvertently create: The Personalisation Gap.
Did you know, 71% of B2B buyers state a company’s website is the most influential touchpoint when making a buying decision? Yet this is where the biggest gap lies. Our highly-digitized and personalised activities drive buyers to our site – but when they arrive, they see the same generic content as everyone else.
Read Webeo’s eBook, The Personalisation Gap, to find out how you can blend your inbound and outbound channels to drive business growth.
Read this guide to:
- Discover what the Personalisation Gap is
- Find out how it could be affecting your marketing
- Learn 5 tips for closing the gap
