"> Advertise with Us
"> Contact Us

This is not just ABM. This is OBM

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Read the award-winning story of Opportunity Based Marketing, where MOI helped Genesys  not only spot and exploit existing opportunities, but actively created and acted on new ones in real time with unprecedented results.

How do you reach, shatter and outstrip all your lead gen targets by 400%?

You take Account Based Marketing, add a generous dollop of intent marketing, and stir it all up with some serious sales & marketing alignment.

Read the award-winning story of Opportunity Based Marketing, where MOI helped Genesys not only spot and exploit existing opportunities, but actively created and acted on new ones in real time with unprecedented results.

Download and discover:

  • How to on-board the sceptics
  • The importance of the right tools
  • How getting collaborative gets you 1-to-1
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025
  • ABM & demand generation

Martech Vendor Spotlight Report: ABM Technology 2025

  • ABM & demand generation
Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

Access These Extra Downloads

Country Flag
This is not just ABM. This is OBM
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more