The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy and sales alignment into tangible results.
For B2B marketers, the shortlisted entries provide practical lessons in designing campaigns that drive revenue, influence pipeline and demonstrate marketing’s value to the business.
A key trend across this year’s shortlisted campaigns is the power of insight. From HUT 3’s ABM approach for OneAdvanced to Lenovo LEAP and Revere’s Fuel for Thought, each program shows how deep audience understanding informs content, engagement and agile strategies.
Equally important is the combination of creativity and commercial purpose. From gamified learning programs to striking visual storytelling, these campaigns empower sales teams, track impact at every stage, and turn marketing initiatives into measurable business growth.
Download the full feature to explore the shortlisted campaigns in the Most Commercially Successful Campaign category, with insights from one of our Propolis Experts and senior marketing leaders.
The awards ceremony on 26 November at Old Billingsgate will celebrate the most outstanding campaigns across all categories, offering a chance to connect with peers, gain inspiration and discover what is driving B2B marketing forward.
