Customer experience is a group-wide effort. You can’t set-up and run a CX programme internally on your own. It’ll take support from the very top, collective will and an engaged workforce.
To make this happen, CX needs a champion, conductor, coach, collaborator, salesperson and publicist inside the organisation who’s not afraid to get their hands dirty.
That’s where you come in. A survey by Marketo found 86% of marketing leaders believe they will own the end-to-end customer experience by 2020.
Whether it’s a responsibility you’ve been looking for, or one you’ve been handed, this guide, and our model will show you how.
