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Unlevelling the playing field

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Read Lesniak Swann's latest guide into how brands can create an unlevel playing field that gives them an unfair competitive advantage.

Having a bias towards (or against) a particular brand unconsciously sways the decisions we make in our everyday lives, the same is true when making B2B decisions. And with that bias working for us, we can avoid commoditization and price-based competition.

Read Lesniak Swann’s latest guide into how brands can create an unlevel playing field that gives them an unfair competitive advantage.

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

Commercially successful B2B campaigns
  • Content, Creative & Campaigns

Top Commercially Successful B2B Campaigns on Awards Shortlist

  • Content, Creative & Campaigns

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends
  • Content, Creative & Campaigns

Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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