- Find your stories, establish what matters, and target the right audience.
- Come up with creative ways to build interest.
- Write arresting headlines that will pull readers in.
- Structure your stories and bring them to life.
"The biggest hurdle we B2B marketers often face is convincing ourselves we have a story worth telling. The fact is we all do. Behind every brand, product and idea is a story."
Contents
1 – Introduction
2 – Four important stories to tell
3 – Nine ways to build interest
4 – Three types of title
5 – Facts, fibs and frauds
6 – Structuring your story
7 – Key takeaways
