As a direct result of the changes that digital marketing has brought about, the art of copywriting has changed dramatically.  The old rules, while perhaps not entirely defunct, have been supplemented by new rules made and necessitated by the rise and rise of the internet.This research project, carried out by Sticky Content, set out to poll the market and provide an overview of the qualitative issues around digital copywriting.The final report, available for download here, offers a comprehensive overview of attitudes towards writing standards drawn from 365 content professionals.