Make your move towards marketing automation as smooth and efficient as possible with this guide. Marketing automation adoption rates have been growing by 50 percent year-on-year for the last four years. As more of the B2B buying process shifts to online channels, marketers are realising they need a deeper intelligence into prospect interest and interactions. This eBook is designed to help companies who are building the internal business case for their initial marketing automation launch. It will also address the process changes required to share the expanded intelligence across sales and marketing. It covers areas including preparing new lead management processes, putting the tools to use and increasing conversion rates.